Privacy Policy

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If you have any questions about the privacy policy, please contact us using the Help Center.


Effective Date: June 6, 2025

Notice of Material Update: This Privacy Policy was updated on June 6, 2025, to clarify and expand how user-submitted data may be used by Pet Media, Inc. (operating Next Day Pets), shared with other users on the platform, and made available to affiliated services. These updates reflect material clarifications to data use permissions and apply to all prior and future submissions, consistent with the rights granted under our Terms of Use.


At Pet Media, Inc. (operating Next Day Pets, "we," "our," or "us"), we value our community. You trust us with your information, and we take that responsibility seriously. We believe in transparency and are committed to being upfront about how we handle personal information. This Privacy Policy explains how Pet Media, Inc. collects, uses, stores, discloses, and protects your personal information when you use NextDayPets.com or any services provided by Pet Media, Inc. By visiting or using our services, you acknowledge and agree to the practices described in this Privacy Policy. Any external links to other websites are clearly identifiable as such, and we are not responsible for the content or the privacy policies of these other websites.


References to affiliated services include platforms or services operated by Pet Media, Inc. (including Next Day Pets and PetPay, Inc.), its subsidiaries, legally affiliated entities, contracted licensees, and trusted third-party service providers, including those offering AI-based scoring, research, public health, or transparency services. These affiliated services may operate under separate brands and retain independent responsibility for how they use data accessed or licensed from Pet Media, Inc.


We do not sell personal information. Data shared with affiliated services is used solely to improve service quality, ensure informed decisions, and support public interest in animal welfare and health.


Pet Media, Inc. (operating Next Day Pets) and its affiliated services may use, analyze, and display pet-specific data—including veterinary records, health documentation, listing metadata, and related user-submitted materials—for purposes including but not limited to transparency modeling, predictive analytics, AI-based scoring, consumer protection, and public or animal health research. These uses align with our ongoing commitment to platform integrity, informed decision-making, and responsible pet placement.


Clarification of Scope: This Privacy Policy reaffirms Pet Media, Inc.'s (operating Next Day Pets) longstanding commitment to transparency and outlines how we collect, use, retain, and disclose information across our platform. These disclosures do not constitute new practices or grant Pet Media, Inc. (operating Next Day Pets), including its subsidiaries and affiliates, any additional rights beyond those already established under our governing Terms of Use, Breeder Terms of Use, or other applicable agreements, including those executed by buyers, sellers, or other users.


For clarity and accessibility, this Privacy Policy works in conjunction with PetPay's Transparency & Data Use Policy (All Users), and Pet Media, Inc.'s Breeder Terms of Use (specifically the Data Use section), which offer detailed examples of how user-submitted content including veterinary records, seller/buyer/animal documentation, user-uploaded files, and related data may be reviewed, scored, attributed, retained, and publicly displayed as part of our transparency framework. These clarifications reflect both existing and expanded practices. While this Privacy Policy has been materially updated to improve legal clarity and explicitly permit additional uses such as AI-based modeling, transparency scoring, and sharing with affiliated services, the foundation for these uses existed in current and prior Terms of Use and platform operations.


Pet Media, Inc. (operating Next Day Pets) may, as part of standard business operations, share data internally across affiliated services to fulfill its service commitments and transparency objectives.


Independent Use Disclaimer: While Pet Media, Inc. (operating Next Day Pets) may share data with affiliated services, including licensees and third-party platforms under agreement, each affiliated entity is solely responsible for its independent use, presentation, and application of such data. Pet Media, Inc. (operating Next Day Pets) assumes no responsibility or liability for decisions, outputs, or representations made by external platforms, including transparency tools, AI systems, or public reporting services utilizing data provided by Pet Media, Inc. Such use is governed by their respective terms, not this Privacy Policy.


1. INFORMATION WE COLLECT

We collect information to provide our services, operate our platform, ensure compliance, and improve your experience. Information may be collected directly from you or automatically when you use our services.


1.1 User Information (Customers & Breeders)

For users, we collect:

  • Name
  • Email address
  • Physical address
  • Phone number
  • Payment information (e.g., billing address, credit card, or bank account)
  • Tax Information where applicable
  • Purchase and transaction history
  • Communications with Next Day Pets or sellers
  • Other information voluntarily provided through the platform
  • For breeders/sellers: Kennel name, business profile details including descriptions, photographs, and videos submitted for listings, business practices, health certifications, veterinary reports, and registration documents.

Note: Seller information submitted is voluntarily provided for public-facing profile pages, advertisements, and other platform uses and may be displayed to buyers or prospective buyers as part of services offered by Pet Media, Inc. (operating Next Day Pets), its subsidiaries, or affiliates. It has always been a standard practice of the platform to publicly display breeder profile information, including names, kennel names, general locations, and contact details, to facilitate connections between buyers and sellers and promote transparency in pet adoption.


1.2 Automatically Collected Information

We may automatically collect certain information through your use of our services, including:

  • IP address
  • Browser type and operating system
  • Device identifiers
  • Pages visited, activity logs, and time on site
  • Cookies and similar tracking technologies

1.3 Non-Member Information

We may collect email addresses or other contact information from non-members who interact with Next Day Pets, such as newsletter subscribers or referral invitations. Non-members may contact us at support@nextdaypets.com to request deletion of their information.


2. HOW WE USE INFORMATION

We use the information we collect to operate and maintain the platform, deliver and improve our services, process transactions, verify user identity, meet legal and regulatory requirements, and communicate effectively with users. This includes:

  • Contacting users about services they've expressed interest in.
  • Billing purposes and fulfilling customer orders.
  • Improving platform functionality, performance, and user experience.
  • Performing research, business intelligence, and aggregate reporting.
  • Reviewing and transmitting health records and documentation related to animals listed or involved in transactions.
  • Supporting full transparency for all parties to a transaction, including health, origin, and condition data.
  • Sending updates, service notices, and (where permitted) promotional materials.
  • Delivering educational resources, guides, and onboarding materials.
  • Facilitating direct communication between buyers and sellers where relevant to a transaction, which has always been a core aspect of our service to ensure safe and informed pet adoptions.

3. DATA AGGREGATION AND ANALYTICS

We may aggregate and analyze data collected across our platform for business intelligence, research, operational improvement, compliance, and other lawful purposes. Aggregated data used for statistical analysis or reporting does not directly identify individuals and may be shared publicly or with third parties in anonymized or de-identified forms.


In addition, we may share individual pet-related data—such as vaccination records, microchip IDs, transaction history, veterinary documentation, or related metadata—with our affiliated services, parent company (Pet Media, Inc.), subsidiaries (PetPay, Inc.), licensees, or trusted partners, where such sharing supports pet health transparency, scoring models, data science, or animal welfare initiatives. All such sharing is governed by this Privacy Policy and our Terms of Use, as well as the Pet Media, Inc. Breeder Terms of Use.


Separately, certain user-submitted materials—including but not limited to health records, veterinary records, documentation, photographs, videos, communications, and any files shared via upload or email—may be attributed to individuals, animals, or businesses to support platform transparency, informed decision-making, and risk reduction. As outlined in our Transparency & Data Use Policy (where applicable), Terms of Use, and the Pet Media, Inc. Breeder Terms of Use, these records may be reviewed, scored, attributed, retained, and displayed to platform users as part of our transparency framework.


4. SHARING AND DISCLOSURE OF INFORMATION

We do not sell or rent personal information. We may share information as follows:

  • With other companies who use the information in aggregate to gather broad demographic information.
  • With other parties for promotions of and solicitations for their goods or services that may be of interest to Next Day Pets members (non-personally identifiable information only).
  • With parties to a transaction (buyer and seller) as necessary to complete the sale.
  • With affiliated companies under common ownership or control (including Pet Media, Inc. and PetPay, Inc.).
  • With licensed entities or affiliated services operating under separate governance or brand, for the purpose of transparency, analytics, compliance, or product development under data-sharing agreements.
  • With service providers who perform services on our behalf, such as payment processors, fraud prevention services, tax processors, or marketing support.
  • With legal or regulatory authorities where required to comply with law, regulation, subpoena, or legal process.
  • With potential acquirers in connection with a merger, acquisition, or asset sale. You will be notified in the event of any such transfer, and you will be afforded an opportunity to opt-out.

Contact, business, and general location information voluntarily provided by sellers (such as name, business name, phone number, city, state, zip, and business profile details) may be publicly displayed (e.g., profile pages, listing pages, and searchable directories) as part of services offered by Pet Media, Inc. (operating Next Day Pets), its subsidiaries, or affiliates. This practice has always been a fundamental aspect of the platform's operation to connect buyers and sellers.


5. YOUR CHOICES & CONTROL

You may access and update certain account information by logging into your profile. If your personally identifiable information changes, or if you no longer desire our service, we will endeavor to provide a way to correct, update or remove that user’s personal data provided to us. This can usually be done at the member account (“my account”) page or by visiting our Help Center. For general account deactivation or closure requests, you may contact us at support@nextdaypets.com.


For full details on how data may be retained, removed, or used in aggregate or anonymized form, please refer to Section 8. Data Deletion & Retention.


6. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your experience, analyze site traffic, and support certain features of our platform. You may modify your browser settings to disable cookies; however, some features of the site may not function properly without cookies enabled. We may set and access Pet Media, Inc. (operating Next Day Pets) cookies on your computer. We let other companies that show advertisements on some of our pages to set and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to Pet Media, Inc. (operating Next Day Pets) cookies.


7. DATA SECURITY

This website takes every precaution to protect our users’ information. When users submit sensitive information via the website, your information is protected both online and off-line. When our registration/order form asks users to enter sensitive information (such as credit card number), that information is encrypted and is protected with the best encryption software in the industry - SSL. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when you are just ‘surfing’. While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. The servers that we store personally identifiable information on are kept in a secure environment, at a world class facility. Despite our efforts, no security system is completely secure; we cannot guarantee the absolute security of your information. If you have any questions about the security at our website, you can contact us using the Help Center.


8. DATA DELETION & RETENTION

You may request deletion of personally identifiable information (PII) at any time by contacting support@nextdaypets.com. We will review such requests and delete data where legally permitted and technically feasible, in accordance with applicable data protection laws.


However, to preserve platform integrity, transparency, and regulatory auditability:

  • Factual records submitted prior to deletion may be retained in anonymized or aggregate form.
  • Non-PII data may be retained for legal, compliance, audit, or fraud prevention purposes.
  • Records embedded in transaction history or tied to buyer protections may not be deleted.
  • Buyer-seller communications (e.g., messages, calls, or emails) may be retained for dispute resolution or verification.
  • Health and veterinary submissions may be retained to support transparency, trend analysis, or internal scoring models.
  • Audit logs and system access records may be retained for platform security and operational analysis.
  • Any platform user-facing record, document, report, health indicator, score, or transparency metric derived from previously submitted data may be retained.
  • Compliance-related submissions (e.g., ID verification or user credentials) may be retained to meet regulatory obligations.
  • Historical listings and transaction snapshots may be preserved to validate claims or support future transparency initiatives.
  • Payment and payout records may be retained for accounting, tax, audit, or fraud monitoring purposes.
  • User activity and behavioral logs may be used to improve platform functionality, performance, and modeling.

We retain information as long as necessary to provide services, support consumer protections, resolve disputes, enforce agreements, and comply with our legal obligations.


9. CHILDREN'S PRIVACY

Our services are not intended for individuals under 18. We do not knowingly collect personal information from children under 18.


10. INTERNATIONAL USERS

By using our services, you understand that your information may be transferred to and processed in the United States or other jurisdictions where we operate, which may have different data protection laws than your country of residence.


11. CHANGES TO THIS POLICY

We may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your Next Day Pets account or by placing a prominent notice on our site. We reserve the right to modify this Privacy Policy at any time. We will post updates on our website and indicate the effective date of the most recent revision.


12. CONTACT INFORMATION

If you have any questions about the privacy policy, please contact us using the Help Center. You can also contact us at:

Pet Media, Inc. (operating Next Day Pets)
Attn: Privacy Compliance
186 Seven Farms Dr #249
Charleston, SC 29492
Email: support@nextdaypets.com


ACCEPTANCE

By accepting the User Agreement you expressly agree to accept the terms of our Privacy Policy and to receive this information described herein. If you break the law, we may have to disclose your personal information to the authorities.